ABOUT KOI
Our philosophy, background, and products
The KOI WAY
Golf has a way of bringing out the best in us. The determination to improve, the humility to laugh when things go wrong, the joy of a day well spent. At Koi, we're redefining what this game can be: more welcoming, more fun, and built around the moments & people that matter most.
2022
TEEING OFF
Like most good ideas, Koi Golf started over a few beers. We noticed that, in the golf apparel market, golf was either treated as an afterthought or as something deadly serious and overly technical. So, we set out to create something different: a brand that celebrates everything the game brings, from the first tee to the post-round pint.
2022-25
GETTING to GRIPS
We never set out to create a functional apparel brand, but there was one pain point we couldn't ignore: slippy socks. For years, we'd spend hundreds on rounds and equipment but skimp on decent socks. Blisters after six holes, socks sliding down mid-swing. Small things that ruin a good round. So we created bestselling socks: comfortable, grippy, easy to wash.
2025+
ON a MISSION
Moving forward, we want to keep shaping a brand that captures what golf really means: face-to-face time that doesn't (fully) revolve around beer, beautiful backdrops, fresh air, small wins, and the drive to keep getting better. We want to introduce new people to the sport and create a community that celebrates progress, not perfection.
ANTI-SLIP SOCKS
Great golf starts with comfortable feet. Our anti-slip grip socks feature extra cushioning, breathable mesh venting, and a grip sole designed to keep you stable through every swing.
MADE to MOVE
All our clothing is crafted from premium, sustainable materials designed to perform. Moisture-wicking fabrics keep you cool and dry, four-way stretch allows natural movement through your swing, and breathable weaves ensure comfort from the first tee to the 18th green.
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